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Maguire New York store street view

It is with great pride (and excitement) that we announce that we are setting out to conquer the US market!

After Montreal and Toronto, we chose the trendy Nolita district for our first foray outside of Canada. As an independent Québec enterprise, proudly women-owned and led, we are very excited to open this storefront on American soil, especially as a base to accelerate our already growing online sales in the US. 

The 1,000 square foot boutique, located on 198 Elizabeth Street, which will be freshly renovated, will open its doors in the spring alongside several popular brands such as Everlane, Cuyana, Sézane and Mejuri.Since our inception in 2017, we chose to build our clientele online before setting up shops in every market. This strategy has allowed our brand to build a dedicated following over the past five years, doubling our sales every year, thanks to quality products and an inspiring social media presence. Our sustained online efforts, a new partnership with US retailer Madewell, and a new free shipping option in the US have all contributed to this marked increase in the US sales. These circumstances, coupled with the pandemic-related drop in New York commercial rents, have created the perfect conditions for small, direct-to-consumer businesses like us to carve out a niche in the area just outside of Soho where only big brands were present before. 

We are therefore officially coming to New York to begin our entry on the international scene, and to offer our American customers an inspiring place to try our products. With this bold expansion in the American fashion capital, always defending a vision in which transparency, ethical production, quality, comfort and fashion dominate (yes, these concepts are compatible!), we wish to continue to develop in accordance with our core values.

This opening, planned for May, coincides with the arrival of a hotly anticipated summer collection, which will feature high-heels for events and occasions (very welcome, after two years without), large handbags, and hot summer sandals each more colourful than the last!

New York, we can’t wait to meet you!

Myriam & Romy

198 Elizabeth St (Nolita)
New York NY 10012

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